Right after finishing my GM logo illustration set, I thought that there’s really no reason why I shouldn’t render some Ford logos as well. After all, the Ford logo is more complex and I thought it would be more fun to render. So…here you go!
To be honest, things didn’t start out so well. The shape of the logo is odd and it was hard to compose with other objects. I usually like to render objects that are symmetrical all around as opposed to oblong shapes such as this, and the designer in me was sort of thrown off balance trying to find compositions that work. It’s not as easy as it looks, and I probably spent too long with this set than I should have.
But I think I captured the essence of the brand with these – there’s some techy stuff, industrial concepts, and some that are more plain which focus on the logo itself.
While I’m on the subject of the Ford logo, can I say that I think it’s time for a rebrand? My thinking is that Ford has really come a long way in the past 5-10 years, producing some world-class cars and trucks that are light-years better than the crap they were producing in the 80’s and 90’s.
Their logo doesn’t reflect that at all – it’s too classical for my tastes, with the frilly script and overuse of chrome. I think there’s a real opportunity here to evolve the mark using modern typography and materials which reflect the types of automotive products they are producing today.
Here are some medium-res versions of this Ford logo set:
Thanks for looking! Remember, you may use these images however you wish (although you may not redistribute them yourself), and a link back to my site is always appreciated.