3d illustrations featuring the Lotus logo

By Norebbo •  3 min read

You Lotus drivers are an enthusiastic bunch. Ever since I posted my Lamborghini logo illustration set earlier this year, I’ve received countless requests for a collection of images depicting your favorite automotive brand. You asked, and I said “no problem”. Time passed, and you asked again. “Sure thing – I’m on it”, I replied. Yeah, I know that I’ve been kicking that can down the road for far too long, so I finally decided to block some time to get them done. Here they are! Finally…

All in all, the Lotus logo was a bit awkward to render. The mark itself is a rounded triangular shape, which looks very classy and nice on it’s own – but it’s framed by a circular ring. If it were up to me, that outer ring wouldn’t exist, and I’d let the unique shape of the rounded triangle stand on it’s own. Both elements seem to conflict with each other, and aren’t necessary in a combined format such as this.

That said, I attempted to exaggerate that outer ring into a thicker and bolder object which doesn’t compete so much with the logo itself. Think of it as a “deconstruction” of sorts – and I hope you loyalists appreciate my artistic take on it. Here is a description of the images below:

lotus logo blueprint

Two pencils on an unrolled stack of blueprints with Lotus logos

sunglasses and lotus logo

A pair of sunglasses in front of a metallic Lotus logo

lotus research

Lotus research

lotus investment

Investing in a Lotus

pistons and lotus logo

Engine pistons with the Lotus logo printed on them

lotus addiction

Addicted to Lotus


My name is Scott, and I started in the design industry over 20 years ago with a bachelors degree in Industrial Design from the College for Creative Studies in Detroit, MI. I have an extensive background in both 2D and 3D illustration, and these days, I spend a majority of my time creating aircraft templates and airliner art. I’m basically an airplane dork.

Keep Reading