3d renderings of white paper Starbucks coffee cups

By Norebbo •  3 min read

Over the past few days I’ve been tinkering with some of the new texture mapping tools in FormZ, and I’ve got to say that having the ability to place textures “live” in a 3d viewport is a huge help when it comes to composing a scene. In FormZ 6, the texture mapping tool was completely separate from the modeling windows and testing placements meant running test renders over and over again until the image map was positioned correctly.

It was a very time-consuming and clumsy process, so I ended up placing textures in Photoshop more often than not. Maya (my other favorite modeling software) is much better when it comes to texture mapping, but the process is a lot more complex and not as intuitive as doing the same thing in FormZ 8.

For testing purposes, I built a simple 3d model of a white coffee cup and played with different ways of placing the Starbucks logo on it live in the modeling windows. No, these aren’t the most exciting renderings I’ve ever done, but that wasn’t the point – I consider this set of Starbucks logo renderings to be more of a test than anything else. Perhaps I’ll create a full set of images with 3d Starbucks logos in the future if there seems to be enough demand, but for now, this is it.

starbucks coffee cup with pills spilling out

Starbucks Addiction

handcuffs and starbucks coffee cup

Protecting the Coffee

magnifying glass and starbucks coffee cup

Searching for Starbucks

starbucks coffee cup and lifesaver

Starbucks to the rescue!

screenshot of formZ modeling window placing textures

Having the ability to place textures “live” in the modeling window is one of my favorite things about the new version of FormZ. The map can be repositioned in any axis in real-time, eliminating the need for endless test renders.

Exactly why I chose to do this experiment with the Starbucks logo is interesting, as I’m not a coffee drinker at all. I do like the smell of it (quite a lot actually) but I just can’t stand the taste. My wife, on the other hand, can’t get enough and I’m convinced that she alone is keeping that company in business.

Anyway, our refrigerator and kitchen is overflowing in white paper cups from Peet’s Coffee and Starbucks, so I thought it would be fun to create some illustrations that depict her crazy addiction to coffee.


My name is Scott, and I started in the design industry over 20 years ago with a bachelors degree in Industrial Design from the College for Creative Studies in Detroit, MI. I have an extensive background in both 2D and 3D illustration, and these days, I spend a majority of my time creating aircraft templates and airliner art. I’m basically an airplane dork.

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