It may seem as if I used a great deal of restraint in creating this set of stock illustrations featuring the iconic blue General Motors logo, but to be honest, my goal with this set wasn’t to highlight their faults. Yeah, it would have been all too easy to take cheap shots at ‘em and create an image set full of doom and gloom metaphors – but I purposefully held back a bit and decided to play nice.
Despite a long history of producing poor quality cars and trucks, I just can’t lower myself to drag them through the mud any more than they have been already. And besides – they’ve really stepped up their game over the last few years and are really starting to produce some high-quality products that rival any other car maker in the world. I’d have no shame in buying a GM product today, and as a matter of fact, I think that a shiny new C7 Z06 would look downright fantastic in my garage. Just sayin’…
In terms of their logo, I personally think that they are due for a good old-fashioned rebrand. After all, they have turned their business around quite remarkably in the past few years, and despite some minor lingering issues, they are a reborn car company. So why are they still using their old square blue logo? I don’t know – and I’m not necessarily a logo designer myself so I’ll let some other designer play with some conceptual ideas that represent a fresh new beginning.
Anyway – I wanted to capture the current essence of GM with these 3d renderings, so that meant focusing primarily on compositions that show getting down to business and producing quality products. Ok, I did have to make at least one illustration with a lifesaver as the main object, but otherwise, I played nice.
Hopefully you’ll find use for some of these in your blogs and articles. Please send me a link to show me how you use them!