I was scratching my head trying to think of all the current Boeing 787 operators, and for some reason or another Air India didn’t even register in my brain. We’ve all heard plenty about every other airline operating this new airplane, but for some reason or another Air India just doesn’t get much mention in the news and the media. In light of that, I’ve decided to do an illustration of one of their new 787′s to help give them some of the attention they deserve.
I’ll come right out and say it: I give Air India props for doing something different than all the other airlines. I wouldn’t go as far to call this livery nice, but it is unique, and that gets a lot of respect in my mind. With that said, let me list out a bunch of things that I like and don’t like about this livery:
- The orange red colors. Awesome, and very unique!
- Air India titles in English on one side of the airplane, and in Hindi on the other.
- The yellow “sun” graphic is nice. It adds a nice splash and style to an otherwise simple livery.
- The way the red color of the tail “wraps” around the horizontal stabilizer. In and of itself, it’s a nice treatment. My problem with it is that all airplanes are built differently with wildly different dimensions, so it will look different depending on which aircraft it’s painted on. Is that really a smart thing to do when trying to build a consistent brand identity?
- The red frames painted around each window. This adds a lot of unnecessary visual complexity IMHO.
I was surprised when Air India ordered 787′s to begin with, and I love seeing smaller airlines such as this with cutting-egde fleets. I’m sure they were betting on attracting customers who hadn’t normally considered flying with them before, and I think it worked – I suddenly have the urge to book them for a trip to India that I hadn’t even been planning…