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I wasn’t planning on mentioning my latest shopping cart software, but I couldn’t resist. My workflow has been greatly improved since I upgraded my store to PhotoStore 4 from and that (most certainly) is worthy of a few props thrown their way.

Those of you who have been following me for the past few years know that I have been a loyal PhotoStore user since the beginning, despite my brief detour with Photo Video Store from a couple years ago. It didn’t take me long to realize that I made a mistake by switching, and the rock-solid shopping cart scripts written by Jeff and Jon over at lured me back – with my tail between my legs.

Since then I’ve been chugging along with version 3 of PhotoStore, until about two months ago when I upgraded to version 4. Holy moly! Talk about a night and day difference. Not only is the front-end modern and clean, the back-end content management system is very powerful and dynamic – there are so many more features available over the previous version that make it worth every penny of the cost. But by far and large the best feature: service. Every new purchase comes with 1 year free support and free installation, and support tickets are answered very quickly. I had a few problems installing v4 when I got it (they were server issues), and Jeff solved the problem for me real quick.

If my gushing isn’t enough to convince you, let me just say this: If you’re a stock photographer or illustrator like me, do yourself a favor and break away from the major online agencies with a pre-made store script such as this. Take control of your work – sell it on your own terms and at your own prices. No, it’s not easy – but great tools like PhotoStore 4 make it a lot less painful than you think it would be.

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